Dive straight into the creative world of Casper Herselman, his graphic design studio ATTAK, and the cultural sparks that fly from his gallery Ruby Soho.

For over twenty years, ATTAK has stirred and shaken the world of graphic art. Apocalypse Dreamland reveals how graphic design connects people, thrives through unexpected collaborations, and adds bold, meaningful imagery to the world. All driven by a fierce DIY ethos.

ATTAK’s work has found its way to global stages. From renowned musicians and hardcore skateboard brands, to galleries and cultural institutions. Sometimes raw and in your face. Sometimes with a subtle punch. Always powerful and unmistakably its own.

From sketch to failure, from experiment to masterpiece, Apocalypse Dreamland offers a backstage pass to a handmade world that embraces new technologies without losing its soul. Whether it’s skateboard decks, T-shirts that hit hard, political posters or large murals: it’s all there. Every project carries a story and dares you to think differently. 

In an age of digital sameness, Apocalypse Dreamland celebrates the flaws, the rough edges, and the wild ideas that keep creation human. Make something ugly or cool. Dive in headfirst. Have fun, love what you do, and never lose sight of your ideals.

With a foreword by Jamie Thomas, a preface by Pascal Vugts and an interview by Paul Segers.

Born in 1981, Casper Herselman is a graphic designer and cultural entrepreneur. Through his studio ATTAK, he has developed a unique mix of autonomous art and social engagement. His work has been exhibited at venues such as Kunsthal Rotterdam, GF Smith Show Space (London), CYAN Gallery / O’More College of Design (Franklin Tennessee), and Alley Gallery (Hasselt, Belgium). Beyond his studio practice, Herselman has initiated various festivals and art projects and founded the gallery Ruby Soho in ’s-Hertogenbosch.

Publication details Apocalypse Dreamland will be released on November 29, 2025, by UDC Publishing,featuring a foreword by renowned American pro skater Jamie Thomas. The book will be available here and via attak.co and select bookstores.

Apocalypse Dreamland Softcover · 256 pages, 210 × 280 mm (portrait format)